Television news media in our country has grown by leaps and bounds in the past decade. The growth is unmatched, at least when we compare ourselves with our neighbors China, Pakistan. Booming economy was an added advantage.The impact is so much that Parvez Musharaff had to encourage the same in Pakistan to stop its citizens from watching Indian channels during Kargil and later also. If such is the impact outside the nation, we need not emphasize the way it revolutionized the minds of information hungry Indians. Now we are far better informed of the happenings around us than ever.
Wait a minute... If we are really well informed then we have to understand our society better. This will eventually result in a better society. But we have lost track.
How well has the media of this nation utilized the much celebrated freedom of press? Are we really informed, in an era where we have exhaustively long list of channels.
How responsible are the designers and hosts of programmes being aired?
Even the most respected channels fail to deliver the right stuff in the midst of sensationalism. Manmohan Singh's heart bypass details in news are no match to the in detailed analysis of Sharukh's minor surgery ( once can easily get a Diploma in medicine by following this one). I agree, there is a lot of room given for real issues provided they are sensational enough. I doubt if we have any other arts and sports apart from movies and cricket.
From terrorist attacks to street murders, all we talk of analysis is the minute details of modus oprandi,but the cultural, political, social aspects, after effects etc are least bothered. We are acting utter foolish wearing masks of genius. When asked the reasons we ( media and society) point fingers at each other, typical Indian behavior. People do watch when something worth is presented, but they have very minimal options.
Regional language channels need a special mention. They have thrashed all the barriers in bringing news to at the door steps of Aam-admi. Also they have successfully degraded and demolished the minimum values and ethics.
TV9 and its CEO and presenter Raviprakash are more interested to have MMS scandals aired during the prime time, when the Andhra Pradesh has got bigger issues like agrarian crisis, corruption etc.
One more news channel Sakshi on the eve of its launch in February 2009 published a full page ad in Sakshi newspaper which has Hotel Taj Mumbai in fire and the caption says "You will be the witness, live - from today". This channel was not existing when the 26/11 Mumbai attack happened. The news channel has shamelessly used the ghastly terrorist attack as an advertisement to launch itself. I am afraid, I might see even worse things.
There is a dialogue in a movie - "Everything in this country is entertainment".
Can't we be in a more civilized society. Can't we have a responsible media.
Yes we can, only if we want to.
Software Naukri
I awaited it desperately until I joined.With fire in the belly and beaming smile ,I started my corporate journey.My confidence doubled during training, I started thinking that I really had something in me that would put me in new heights.Only when I started my real job, hard facts of corporate life hit me hard.I fell flat on the ground, unable to even stand, forget about racing ahead.I started to hate my job, because I do something which is very idiotic in every sense to me except it earns money for my employer.I am underutilized and its killing me.
Software co's(desi- mind u they are not MNC's in any aspect except for their physical presence) paint a rosy picture with their revenues and employee strength.The fact is that 80% of what they do is "faaltu" , but since it earns revenues so they take up.The world class services they boast of are normal "jhaadu marna" stuff which other wise would cost more if they are done in the countries which outsource them. Though we have built our IT on these pillars we never made it to next level.The current crisis on world market makes it clear (at what cost ?).Why is it that only desi co's are hit by te crisis.Even other international especialy US co's are not suffering much because they have not concentrated only on "jhaadu marna" services but they have developed products which are worthy and indispensible for business and obviously its revenues doesnt drop down drastically like that of desi's. The funny part is that now they want to concentrate on non US markets(this is not a solution, its a temporary patch).Investment in R&D is just a joke, its only for promoting and attracting customers.And Clients ... aaaaah this is real entertainter, we do everything and anything client asks for just to retain client.Apart from searching for new clients and making tailor made stuff , develop potential,innovative ideas which will draw clients.Its high time "Desis" understand big picture and plan for long term and act accordingly in short term or accept the end.
Software co's(desi- mind u they are not MNC's in any aspect except for their physical presence) paint a rosy picture with their revenues and employee strength.The fact is that 80% of what they do is "faaltu" , but since it earns revenues so they take up.The world class services they boast of are normal "jhaadu marna" stuff which other wise would cost more if they are done in the countries which outsource them. Though we have built our IT on these pillars we never made it to next level.The current crisis on world market makes it clear (at what cost ?).Why is it that only desi co's are hit by te crisis.Even other international especialy US co's are not suffering much because they have not concentrated only on "jhaadu marna" services but they have developed products which are worthy and indispensible for business and obviously its revenues doesnt drop down drastically like that of desi's. The funny part is that now they want to concentrate on non US markets(this is not a solution, its a temporary patch).Investment in R&D is just a joke, its only for promoting and attracting customers.And Clients ... aaaaah this is real entertainter, we do everything and anything client asks for just to retain client.Apart from searching for new clients and making tailor made stuff , develop potential,innovative ideas which will draw clients.Its high time "Desis" understand big picture and plan for long term and act accordingly in short term or accept the end.
Bicham - unda parishkaaram ????
Sayantram intiki vastunte rojoolaane ivvala kooda traffic signal daggara oka 10 mandi adukuntunnaru.Oka yuvathi chinna papa ni ettukoni cheyyi chaputoo naa vaipu deenanga choosindi.Inko chinna kurradu tana kadupu chooputunnadu.
Ee drushyam choosina ventane vallaki dabbulu ichanu.Naaku konchem atma santrupthi kaligindi.Naaku teleyani vaadiki evarikoo nenu sayam chesanani.
Kaani malli alochiste vallani maname penchi poshistunnamemo anipinchindi.Aa pillavaadu roju ade signal daggara enduku untunnadu, vadiki adi jevanadharam kabatti,kaani vaadi jeevitham modatlone manam tappu daari pattistunnam.Adukkovadanni kooda manushulu vyaparam ga chepattarani na mithrudokadu annadu.Deentlo enta nizamoo naaku teleedu kaani nenu sandighdamlo padipoyaanu.Vaadiki edo dharmam chesi vaadi akali terrutundani ashinchi akkaditho oorukovadama,leka vaadi poorvaparalu teluskoni vaanni chakkadiddadaniki prayatnam cheyyadamaa?
Rendodi cheyyadam annanta suluvu kaadu.Aa prayatnamoo chesaa osaari.College lo unnappudu busstop lo pilagadu ,vadiki roju rupayi ichi machika chesukunna,koddi rojula tarvata vaadu cheppindentante,vaadi amma nannale vanni ee pani cheyyamani pamputunnaru.
Ilanti paristitullo naa samajika badyatha emitannadi nenu telchukolekapotunna.
Ee drushyam choosina ventane vallaki dabbulu ichanu.Naaku konchem atma santrupthi kaligindi.Naaku teleyani vaadiki evarikoo nenu sayam chesanani.
Kaani malli alochiste vallani maname penchi poshistunnamemo anipinchindi.Aa pillavaadu roju ade signal daggara enduku untunnadu, vadiki adi jevanadharam kabatti,kaani vaadi jeevitham modatlone manam tappu daari pattistunnam.Adukkovadanni kooda manushulu vyaparam ga chepattarani na mithrudokadu annadu.Deentlo enta nizamoo naaku teleedu kaani nenu sandighdamlo padipoyaanu.Vaadiki edo dharmam chesi vaadi akali terrutundani ashinchi akkaditho oorukovadama,leka vaadi poorvaparalu teluskoni vaanni chakkadiddadaniki prayatnam cheyyadamaa?
Rendodi cheyyadam annanta suluvu kaadu.Aa prayatnamoo chesaa osaari.College lo unnappudu busstop lo pilagadu ,vadiki roju rupayi ichi machika chesukunna,koddi rojula tarvata vaadu cheppindentante,vaadi amma nannale vanni ee pani cheyyamani pamputunnaru.
Ilanti paristitullo naa samajika badyatha emitannadi nenu telchukolekapotunna.
prasthanam
"కాలం తో కొట్టుకుపోతూ
సమాజం తో పరుగులుపెడుతూ
హృదయఘోషలను పక్కనపెడుతూ
అందరు చేసే పని నే చేస్తూ
గతుకుల బాటన నా ప్రయాణం
గమ్యం తెలియని నా గమనం
ఎప్పటివరకు,ఎప్పటివరకు,
ఎప్పటివరకు, ఈ ప్రస్థానం"
శ్రీ శ్రీ స్ఫూర్తి తో నా పరిస్థితి గురించి నేను రాసుకున్న ఈ మాటలు , ఆలోచిస్తే మనలో చాలా మంది మనోగతాన్ని ప్రతిభింభిస్తోంది.
సమాజం తో పరుగులుపెడుతూ
హృదయఘోషలను పక్కనపెడుతూ
అందరు చేసే పని నే చేస్తూ
గతుకుల బాటన నా ప్రయాణం
గమ్యం తెలియని నా గమనం
ఎప్పటివరకు,ఎప్పటివరకు,
ఎప్పటివరకు, ఈ ప్రస్థానం"
శ్రీ శ్రీ స్ఫూర్తి తో నా పరిస్థితి గురించి నేను రాసుకున్న ఈ మాటలు , ఆలోచిస్తే మనలో చాలా మంది మనోగతాన్ని ప్రతిభింభిస్తోంది.
Subscribe to:
Posts (Atom)
